The New Rules of Sustainability Communications

TALK/WORKSHOP

Unpacking the complex landscape of sustainability communications in 2023.

The benefits of communicating sustainability are clear… when done right.

But opening up about social and environmental impact doesn’t come without its risks.

Done wrong, it can not only isolate your audience but also open up your organization to backlash, boycott and regulatory scrutiny. 

So how do you share your impact ambitions and progress in a way that engages people around your brand — but is also honest, transparent and rigorous? How do you craft campaigns that capture consumer attention — without raising red flags to the regulators?

In this training, Reconsidered founder Jessica Marati Radparvar will share practical guidance for brand leaders looking to navigate the increasingly complex landscape of sustainability communications. She’ll unpack the latest regulations out of the EU, UK and US and share some of Reconsidered’s rules of thumb for meaningful, greenwash-free communications. 

WHO IT’S FOR

• Working professionals tasked with communicating sustainability-related topics to consumers or external stakeholders (i.e., CSR practitioners, marketing professionals, consultants) 

HOW IT’S DELIVERED

• Virtually or on-site

FORMAT

• Talk — an engaging and educational presentation that shares an overview of the current state of sustainability communications, a breakdown of recent regulatory efforts, examples of campaigns that have been called out and practical guidance for how to communicate meaningfully. While the focus is on presenting material, there are a few participation and engagement opportunities sprinkled in. (~40 minutes)

• Workshop — a thoughtfully facilitated learning experience that combines educational content on sustainability communications (see ‘Talk’ above) with space for meaningful team participation, connection and integration of the concepts. (~3 hours with a few short breaks)