“We will not go back to normal. Normal never was.” 

↑ These words by poet and social justice activist Sonya Renee Taylor inform our vision and motivate our work. 

We’re standing in front of an enormous opportunity. With so many of the earth’s systems in flux, the opening has never been greater for us to reconsider our ways of living, working and interacting with the world around us.

At Reconsidered, we believe that businesses need to be part of the solution. But we also recognize the obstacles.

• The resistance from stakeholders

• The skepticism from business-as-usual types

• The systemic barriers to justice and equality

And yes, even ourselves — our outdated assumptions, destructive patterns, unconscious biases and self-limiting beliefs. 

Our mission is to help impact leaders overcome these obstacles so we can all drive bigger, bolder, more sustainable change. Because the approaches we learned in the past are not the approaches that will allow us to imagine and build a more thriving, just and resilient future.